How an effective SEO strategy can grow your business.
Maintaining a strong online presence has become a mandatory task for all companies that want to create or grow their business. However, “being there” is not enough. To emerge and stand out from the crowd it is necessary to appear in the results of the first page of Google. However, climbing the rankings takes time. Before delving into this topic, let’s find out what criteria search engines use to classify your digital content.
How a search engine classifies content
Two main criteria determine the positioning of your content on search engines
- The relevance or the quality of content.
- The authority obtained through high-quality websites that link your content – known as backlinks. Meaning, your content comes from trusted, authoritative websites.
Establish an effective SEO strategy
The importance of backlinks
If you start creating unique, valuable content, people may appreciate it and link it back. Thanks to this, you will be able to obtain numerous backlinks, which will help increase the authoritativeness of your site.
Single items of high-quality content are more important than hundreds of low-value content.
In summary, valuable content must:
- Solve your customers’ problems.
- Be easy to understand.
- Demonstrate your skills and professionalism.
An effective SEO strategy is based on developing relevant high-quality content and authoritative backlinks to increase the authority of your website.
Long-tail keywords:
Another aspect that should be taken into account when defining an SEO strategy is the addition of long-tail keywords.
As you can guess from the name, a long tail keyword is a phrase that is searched for on search engines.
Compared to the classic keyword it has various advantages:
- it is composed of several words (generally more than 4);
- There is not much competitiveness to it;
- It has a very high conversion rate.
Longtails are a very powerful tool because they allow you to attract only those who are interested in what you have to offer.
Don’t forget the technical aspects of your website
Your website must be responsive, user-friendly and written with simple, consistent and “clean” code. Choosing to use a CMS (Content Management System) such as WordPress could be wise, as it covers the criteria listed above. Google appreciates sites developed in this way because they are easy to index.
How to measure the SEO authority of your website
The authoritativeness of a website depends on several factors, but the most important is undoubtedly the volume and quality of the backlinks. By volume, we mean the number of incoming links, while the quality depends on how authoritative the web pages that connect to the site are.
To analyse these parameters you can make use of dedicated tools, some free, others paid-for.
Thinking and measuring the authority and credibility of your website will help you get a good idea of your current SEO status and what you need to improve.
