AdWords Checklist: 5 Mistakes to Avoid for Good PPC Advertising
Being successful with online PPC campaigns can be very expensive if it is not done correctly, the objective is managing these campaigns to obtain the best possible ROI.
It’s about defining how deeply you know Google AdWords and avoiding mistakes by following the right advice, soon you will be on the right path to success for your AdWords campaign.
In this post, we will define an AdWords checklist of the 5 common mistakes that people make on Google AdWords for the creation of their PPC Advertising.
- Not grouping keywords correctly
Not using ad groups is one of the biggest mistakes advertisers can make.
Instead of segmenting the ads into groups based on similar product types, they are generally thrown into all the keywords in a single ad group, perhaps even showing the same ad format for everyone.
Recommendation: It is best not to use more than 20 keywords per ad group. Sometimes you can use a few more, but if you exceed the limit of 20 keywords it is a sign that your ad does not match the keyword that has been searched as it should.
- Not using the right keyword matches
The second biggest mistake to avoid is not using the right match for keywords between generic, phrases or exact. AdWords allows you to add keywords to your campaigns in one of the three ways mentioned below.
- A generic keyword
- A phrase-matched keyword
- An exactmatch keyword
Recommendation: A good approach is to start with exact matches, then get to phrase matches and then, only if needed, to generic matches.
- Not using negative keywords
AdWords allows you to exclude keywords that are not targeted with your product. So why not put it into practice?
Reverse keywords can be added to the specific campaign and ad groups. If a term should be excluded from a specific group, you can exclude it from the ad group, but if you prefer you can also exclude it from the whole campaign
Recommendation: To see which words should be excluded, you can enter Google Analytics, which provides additional information compared to AdWords regarding specific keywords searched.
- Not knowing the identity of your direct competitors
Another mistake in our AdWords Checklist is that of not knowing which ads your direct competitors are using. You have to know who to compete against, which keywords they are using and what they show as the final landing page.
Recommendation: First, analyse your competitors’ announcements and think about how you could apply them in the same way. Secondly, analyse their landing pages to see what you can improve on your pages. Test the changes to see if the conversion rates increase.
- Expecting too much from AdWords
Have you ever thought about the fact that you are expecting too much from Google AdWords on too low a budget?
Many people have a tight budget and expect to launch the next big business. They want to drive traffic to a large audience but have a tiny budget available.
Recommendation: Start with a fairly large budget that allows you to drive enough traffic and give you time to optimize your campaigns. This will give you the time to understand how AdWords work and how you can get a better investment.
Hopefully, these recommendations will help you avoid the mistakes we mentioned and that you will be better able to optimize your PPC Online Advertising.
